Programmatic Display Advertising Market 2031: An Overview of Revolutionary Advertising Strategies
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The programmatic display advertising market has witnessed remarkable growth, with its value reaching $451.3 billion in 2021 and projected to reach an impressive $9473.3 billion by 2031, growing at a CAGR of 35.8%. This growth has been fueled by the increased digital dependence during the COVID-19 pandemic, resulting in higher social media traffic and a surge in online engagement opportunities. Programmatic display advertising, powered by automated equipment and algorithms, offers targeted advertising campaigns, saving time and enhancing operational capabilities.
Market Segmentation:
The programmatic display advertising market can be categorized based on ad format, type, application, industry vertical, and region. Ad formats include online video, online display, mobile video, and mobile display, while types encompass private marketplaces, real-time bidding, and automated guaranteed. Key industry verticals covered in the market analysis are BFSI, automotive, manufacturing, healthcare, government, IT and telecom, among others. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Factors Driving Market Growth:
Work-From-Home and Remote Working: The COVID-19 pandemic accelerated the adoption of work-from-home and remote working policies, leading to increased social media and online platform usage. This, in turn, boosted the demand for programmatic display advertising solutions. Growing Demand for Shorter Forms of Entertainment and Media: The need for easily accessible and shorter forms of entertainment has driven the growth of programmatic display advertising, providing advertisers with opportunities to engage with online audiences effectively. Integration of Advanced Tools: The integration of advanced technologies like machine learning and data analytics with programmatic display advertising solutions presents lucrative expansion opportunities for the industry.
Regional Analysis:
North America emerged as the dominant region in the programmatic display advertising market in 2021 and is projected to maintain its stronghold in the forecast period. This is primarily due to the presence of leading programmatic display advertising solution providers such as Google Inc., IBM Corporation, and Microsoft Corporation in the region. The concentration of these major vendors is expected to propel the adoption of programmatic display advertising technology within North America in the coming years. Meanwhile, Asia-Pacific is poised to experience significant growth during the forecast period, fueled by rapid economic and technological advancements. This surge in progress is expected to drive the demand for programmatic display advertising solutions, positioning Asia-Pacific as a promising market in the near future.
Impact of COVID-19:
Although the COVID-19 pandemic led to reduced advertising spending by some brands, the uptick in social media traffic created unique opportunities for engaging with online audiences and maintaining brand awareness. Businesses shifted their marketing strategies online, fueling the growth of programmatic display advertising. Social media proliferation, the rise of influencers, opportunities in OTT advertising, and the growth of voice searches are expected to further drive market growth.
Key Players and Strategies:
Prominent players in the programmatic display advertising market include Adobe, Google, MediaMath, The Trade Desk, and Xandr, among others. These players have adopted various strategies to increase market penetration and strengthen their position in the industry.
The programmatic display advertising market is witnessing substantial growth, driven by factors such as the increased adoption of smartphones, the proliferation of social media, and the integration of advanced tools. With its potential to target specific audiences and streamline advertising operations, programmatic display advertising offers significant benefits to marketers. By understanding market trends, leveraging key drivers, and identifying prevailing opportunities, stakeholders can make informed decisions and enhance their market positioning.” Share a percentage (%) of plagiarism deteted, without taking the references into acccount.
Programmatic Display Advertising Market Report Highlights
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Jack Ng.
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