Innovative Investment 2023 – UI/UX fintech case study.
May 26, 2023 2023-07-01 15:53Innovative Investment 2023 – UI/UX fintech case study.
Innovative Investment 2023 – UI/UX fintech case study.
Table of Contents
A Brief Background
📕 To provide some context, as part of the figcloudgroup program’s 2nd assignment as ui ux fintech case study, each of us was assigned a specific niche to design a website for a hypothetical event within that niche. The objective was to showcase the reasons why someone would want to attend the event, provide comprehensive event details and timeline, and ultimately encourage people to register. We had the option to either design for an existing organization or create a new brand from scratch.
📝 Despite having no prior experience in Finance and Investment, my assigned niche, I welcomed the challenge and embraced it wholeheartedly.
About the Project
This project revolves around designing a landing page for the Smart Investment Championship 2021, a competition organized by Finin targeting young individuals with expertise in finance and investment. The championship aims to raise awareness and generate interest among students about smart financial management in today’s technology-driven world. Utilizing gamification through a competition serves as an effective way to engage and educate young minds. Additionally, the championship assesses participants’ investment knowledge and offers opportunities to collaborate with the Finin organization.
For those with limited time, there is a brief video showcasing my design for the landing page available.
Now that I have provided some background information, allow me to take you through my design process journey.
The Research Process
Before delving into the visual design aspect, it was crucial to gain a deeper understanding of the niche and determine how organizing an event could benefit both the company and its users. To achieve this, I conducted research focusing on the following aspects:
“What is the Business Goal?”
The event should aim to create value by achieving certain goals, such as educating more people about finance and investment, encouraging them to invest with the sponsor company, and potentially generating fresh ideas for potential improvements.
“Which type of event can I organize?”
Once the business goals and user expectations were established, the next step was to determine the type of event to organize. While the assignment listed several options such as conferences, meetups, workshops, virtual events, and hackathons, I found it more intriguing for finance and investment companies to host an investment competition. To validate this idea, I reached out to individuals with a finance and investment background and conducted polls on my social media accounts. As expected, people generally liked the idea of an event, and the prospect of a championship with a cash prize proved to be the icing on the cake.
As part of my research, I also sought potential organizations that could effectively meet the business goals and user expectations. I searched for a company with an intriguing mission and vision in the niche, leading me to discover Finin, a neo-bank startup with a mission to enable people to invest their money in a smarter way. Further exploration of Finin’s social media presence revealed their sponsorship of a Finance Literacy Championship organized by Streak. This discovery gave me the confidence that Finin was interested in similar events and could potentially consider organizing championships in the future.
A Fun Fact about Finin: It is a fintech startup that aims to revolutionize the way people manage their finances by providing innovative banking solutions tailored to the needs of the younger generation.
Once I had gathered enough research and identified Finin as the ideal organization to host the Smart Investment Championship, I proceeded to the next phase of the design process: planning and conceptualization.
Planning and Conceptualization
To ensure a coherent and impactful design, I started by outlining the main objectives of the landing page:
Engage and Capture Attention: The landing page should immediately grab the visitors’ attention and create an interest in the championship. This would be achieved through compelling visuals, concise messaging, and an intuitive layout.
Provide Relevant Information: Users should have easy access to all the necessary details about the championship, including the event timeline, eligibility criteria, registration process, and prize information. Clear and concise content would be crucial to ensure a smooth user experience.
Showcase Benefits and Value: The landing page should effectively communicate the benefits of participating in the Smart Investment Championship. It should highlight the educational opportunities, networking possibilities, and the chance to collaborate with Finin. Additionally, emphasizing the cash prize and recognition for winners would serve as strong incentives.
Encourage Registration: A prominent and user-friendly registration form would be strategically placed on the landing page to encourage visitors to sign up for the championship. The form should be simple and capture essential information without overwhelming the users.
With these objectives in mind, I proceeded to create wireframes and mockups to visualize the structure and layout of the landing page. I aimed for a clean and modern design, incorporating the branding elements of Finin to maintain consistency and reinforce the association with the organization.
Design and Development
Using industry-standard design tools, I transformed the wireframes and mockups into a fully functional landing page. Here are some key design decisions I made during the process:
Visual Appeal: I utilized high-quality images that conveyed the excitement and dynamism of finance and investment. These visuals were carefully chosen to resonate with the target audience and evoke a sense of curiosity.
Responsive Design: Recognizing the importance of mobile optimization, I ensured that the landing page was responsive and seamlessly adapted to different screen sizes. This would guarantee a consistent user experience across devices.
Clear Hierarchy and Readability: I employed a logical information hierarchy, using headings, subheadings, and bullet points to enhance readability. By employing a clean typography system, I ensured that the content was easily scannable, allowing users to quickly grasp the key information.
Call-to-Action (CTA) Placement: Strategically placed CTAs throughout the landing page encouraged users to take action, such as registering for the championship or exploring further details. The CTAs were designed to stand out, utilizing contrasting colors and concise yet persuasive copy.
Social Proof and Testimonials: To build trust and credibility, I included testimonials from previous participants of similar events organized by Finin. Social proof is an effective way to reassure potential participants and highlight the positive experiences of past attendees.
Key takeaway
The design process for the Smart Investment Championship landing page involved extensive research, planning, and execution. By understanding the business goals, user expectations, and aligning them with the branding of Finin, I was able to create a visually appealing and informative landing page that effectively communicated the value of the championship and encouraged user registration.
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